Amman, Jordan; August 3, 2008: The Dead Sea Touristic and Real Estate Investment Company, a venture of Emaar Properties PJSC and a group of regional and Jordanian investors, has awarded a construction contract to Engineering Enterprises Company (EEC), for Samarah Dead Sea Resort, developed by Emaar International Jordan. EEC, a Jordanian company, will undertake the development of three buildings in Rift Living, a key component of Samarah Dead Sea Resort, which is expected to boost the domestic economy and create new job opportunities.
Located on the Dead Sea in close proximity to the King Hussein Bin Talal Convention Center (KHBTCC) and Samarah Sales Center, Rift Living consists of nine low rise buildings - The Apartments - with a Clubhouse, offering a variety of facilities for the community including swimming pools and barbecue areas. A retail village with dining and shopping facilities integrated with residential apartments is also part of the Rift Living community.
Mr. Tarik Awad, Vice Chairman, The Dead Sea Touristic and Real Estate Investment Company, and Mr. Elie Banayan, General Manager of Engineering Enterprises Company (EEC), recently, signed the contract agreement in Amman.
Mr. Nabil Zard Abu Jaoude, Managing Director, Emaar International Jordan said: “Samarah Dead Sea Resort is bringing in a new lifestyle choice to Jordan and has been carefully conceptualized to integrate itself as a socio-economic tool for the region’s development. By offering hospitality & leisure projects, homes, and a vibrant retail environment, Samarah Dead Sea Resort will significantly contribute to the tourism appeal of the Dead Sea.”
He added: “In developing the resort which has been designed by international and local consultants, we are keen on partnering with Jordanian companies. With proven expertise in undertaking landmark projects, EEC will bring in international best practices for the timely execution of the project.”
Mr. Banayan of EEC said: “Samarah Dead Sea Resort is the first of its kind master-planned community in Jordan, and we will employ the most modern construction techniques to ensure that the project is completed on schedule and to the highest international standards. We will focus on sustainable development measures in line with the overall development ethos of Samarah Dead Sea Resort to create an environmentally-friendly community.”
The Samarah Dead Sea Resort features a world-class residential, leisure and retail environment, and is being developed in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development. Rift Living is is envisaged as an all-encompassing, multi functional community. It has been specifically designed to provide opportunities for multi seasonal entertainment and integrate the existing Convention Centre and hotel resorts in the area.
Rift Living features 213 Mediterranean-styled multi-family apartments in nine low rise buildings. The 4- and 5-storey buildings with studios and spacious one-, two- and three-bedroom units and lofts offer spectacular views of the Dead Sea. Lifestyle amenities include walkways, neighbourhood shopping at Rift Retail Village and easy access to the Clubhouse. The homes, with luxury finishes and fittings, have an outdoor balcony or terrace, central air-conditioning, kitchens with modern appliances, provision for television and telecom connectivity, and parking spaces.
Emaar’s expansion to Jordan is in line with its Vision 2010 to become one of the most valuable companies in the world through geographic expansion and business segmentation.
