Emaar highlights diversification model as Regional Summit Partner of World Economic Forum in Jordan

Dubai, UAE, May 16, 2007: Emaar Properties, the Dubai-based public joint stock company with a global presence in 16 countries, will highlight its diversification model at the World Economic Forum (WEF) Middle East meeting to be held at Dead Sea, Jordan from May 18 to 20. 

Associated with the event since its inception, Emaar will be the Regional Summit Partner of the strategic regional meet, which this year addresses the core theme, ‘Putting Diversity to Work.’ Mr Mohamed Ali Alabbar, Chairman, Emaar Properties and Director General, the Dubai Department of Economic Development (DED), will address the Plenary Session titled ‘Driving for Diversification.’

“Emaar is one of the pioneering examples in successful public-private partnerships that energize the economy through tangible growth initiatives. Emaar’s growth reflects on Dubai’s forward looking policies that encourage businesses to invest, innovate and prosper through effective diversification,” said Mr Alabbar. 

He added: “This also reflects the Dubai Strategic Plan for 2007 – 2015 unveiled by UAE Vice President and Prime Minister and Ruler of Dubai His Highness Sheikh Mohammed Bin Rashid Al Maktoum. The Dubai Strategic Plan, with its emphasis on non-oil resources led growth, serves as a roadmap for governments in the region that are increasingly focused on diversifying their economies.”

Emaar Properties, through its two-pronged approach of geographic expansion and business segmentation, today has a significant presence in the Middle East and North Africa region, the Indian Subcontinent, South Asia, the US and Europe. Emaar is developing a mixed-use project in Jordan, the Samarah Dead Sea Golf & Beach Resort. The company has diversified into healthcare, education, malls, industries and investment, finance and hospitality & leisure. 

This year, the WEF Middle East meeting spotlights on efforts at accelerating economic diversification while emphasizing on the urgency of promoting peace and understanding. WEF’s Middle East meets have been instrumental in streamlining new growth opportunities by serving as a platform for international think-tanks and regional leaders to share their experiences.