Emaar International Jordan showcases Samarah Dead Sea Resort at Ekar Invest 2007

Amman, Jordan, December 6, 2007: Emaar International Jordan, the wholly owned country-subsidiary of Emaar Properties, is showcasing its flagship project, the Samarah Dead Sea Resort at the Ekar Invest 2007 real estate, investment and banking exhibition to be held from December 10 to 13, 2007, at the Amman Exhibition Park on the Airport Road, opposite Dunes Club. Organised by IFP Jordan, Ekar Invest 2007 brings together the major players in the Middle East real estate sector.

Emaar International Jordan will display a true-to-type model of Samarah Dead Sea Resort, a JD354 million (AED 1.84 billion, US$500 million) project owned by The Dead Sea Touristic and Real Estate Company, a venture of Emaar Properties PJSC and a group of regional and Jordanian investors. The project is in line with the growth plan for Jordan as outlined by the King Abdullah II Fund for Development, and billed to energize the Jordanian economy through its focus on tourism growth and luxury property development.  

Mr Steve McCartt, General Manager, Emaar International Jordan, said: “Ekar Invest 2007 highlights the shifting trend in the Middle East property-scape, where emerging markets such as Jordan form the focus of international investors. The exhibition is a perfect showcase of the opportunities for growth presented by the Kingdom, and will be a magnet for serious investors.”

Overlooking the Dead Sea, Samarah Dead Sea Resort comprises four key components: Samarah Hillside with residences and a community centre; Samarah Beach with residences and a Spa and Wellness Village; Samarah Golf with a clubhouse; and Samarah Rift. Emaar International Jordan has also opened a fully-equipped Presentation Centre, the first of its kind in the Kingdom.

He added: “We are highlighting the diversity of the Samarah Dead Sea Resort at the exhibition in offering various investment options – from residences to hospitality and leisure. We are bringing in a world-class project, and we are finalising the design for a key component of the resort – the Samarah Rift featuring residences, a retail village and business hotel.” 

Emaar’s expansion into Jordan is in line with its Vision 2010 to become one of the most valuable companies in the world. The company today has a significant presence in 36 markets globally and has also expanded into education, healthcare, malls, financial services, and hospitality & leisure.